Medshield is intensifying its expansion into South Africa’s corporate healthcare market after achieving its strongest membership growth in several years.
The medical scheme aims to increase its share of employer-sponsored members from about 40% of its principal membership to around 60% over time.
Medshield chief principal officer Kevin Aron said changing employer policies are creating new opportunities. More companies are moving away from offering only one medical scheme, and employees are placing greater emphasis on affordability and value.